Small Social Media

Social Media is an ever increasing need for small businesses.

Small businesses need it:

• to keep up with competitors;
• to understand clients;
• and, to look better.

But social media is only a small part of the public relations picture.

Social media can make or break a business, but with the sudden adoption of social media into society, it's safe to say 'a lack of social media will break a business'. Which is why small businesses need to get social media, and get it right.

Here are a few tips to keep your business afloat with social media:

1. Have a consistent voice, not an annoying one.
   Tweet at least, but no more than, once a day. Post on facebook no more than once a week, unless the message is important. Over-saturating consumers is never a good thing.
   
2. Keep it relevant. Don't communicate anything that doesn't relate to your business.
   No tweets of how cute your cat looks.
   
3. Be aware. Take note of who 'likes' and 'retweets' and how many people did so. Also take note of the conversations that take place regarding your product. This information is invaluable!